BRANDING IS ALL ABOUT UNIQUENESS. IN THIS AGE OF SAMENESS, DIFFERENCE RULES. 

Thomas Gad, 2000

 

A tagline such as Harcourts; “Known, Trusted, Proven” is in-fact their brand story in one line.

We are story tellers

When asked what we do, we often say in its purest form, branding is about story telling.

People remember stories far easier than facts or details. People connect with stories; whereas they only process information.

If you can tell your brand story in such a way it’s memorable to the consumer, they will often take it away and repeat it.

 

Telling consumer stories in our fast-paced, and time-constrained, modern world relies heavily on being able to structure information in such a way that even at the briefest glance or the slightest touch the story comes through.

Brand stories can be told in their longest form, like an information memorandum, and then be cut down for various uses such as; brochures, articles, advertising, packaging and business cards, and even taglines.

 


 

Service Provision

Brand Development
Market Research
Perceptual Research
Public Relations
Public Consultation
Branding, Marketing Strategy
Website Design and Build
Government Work
Sponsorship
Not for Profit
New Business Launch
New Brand Launch
New Product Launch 
Rebrand
Brand Positioning 
Brand Perception
Media releases
Logo Design 
Brand Name Creation
Business Feasibility
Brand Architecture
Information Memorandums
Brand Valuation
 

Saikou Sushi Grade Salmon- Distributor Brochure

Saikou Sushi Grade salmon is credited as establishing the first ultra grade of salmon in the world. The photos and captions alone for this brochure, took as much time to write and select, as writing and designing the entire rest of the brochure. The cleverness of this brochure is in how the information is structured to tell an emotive story and engage the consumer. Remember the job at hand here is to essentially market a dead fish.

Saikou Sushi Grade salmon is credited as establishing the first ultra grade of salmon in the world. The photos and captions alone for this brochure, took as much time to write and select, as writing and designing the entire rest of the brochure.

The cleverness of this brochure is in how the information is structured to tell an emotive story and engage the consumer. Remember the job at hand here is to essentially market a dead fish.

ProShed - Brand Development and New Business Launch

This year, we developed a brand for the launch of the new shed building firm, ProShed which operates from South Canterbury throughout the South Island. As a new business they needed everything from business cards, letterhead, building and site signage, to website development, launch adverts and and launch campaign. 

This year, we developed a brand for the launch of the new shed building firm, ProShed which operates from South Canterbury throughout the South Island. As a new business they needed everything from business cards, letterhead, building and site signage, to website development, launch adverts and and launch campaign. 

Peer Review - Consumer Brochure

This expresses a brand story through real staff interviews. The dramatic photos captured the passion of the people behind the brand, and gave emotion to the words.

This expresses a brand story through real staff interviews. The dramatic photos captured the passion of the people behind the brand, and gave emotion to the words.


Southland Marine Sector - Online Industry Profile

Ten years ago, we were asked by Venture Southland to create a profile for Southland's Marine Sector. Last year, we were asked to update the profile, which we turned into an online resource.  > See Here

Ten years ago, we were asked by Venture Southland to create a profile for Southland's Marine Sector. Last year, we were asked to update the profile, which we turned into an online resource.
 > See Here

Yunca Heating - Website Redevelopment

Ten years ago, in fact Carryn's very first project with the BrandCom team, she helped rebrand Yunca Heating, this year we launched the new and updated website, which freshens the brand and gives it a decade old facelift to match the company's invigorated push of their products, including the introduction of Oscar, their new wood burner.  > View Website

Ten years ago, in fact Carryn's very first project with the BrandCom team, she helped rebrand Yunca Heating, this year we launched the new and updated website, which freshens the brand and gives it a decade old facelift to match the company's invigorated push of their products, including the introduction of Oscar, their new wood burner. 
> View Website

Jade Aquifer Company - Information Memorandum

The Jade Aquifer Company Information Memorandum is an example of a brand story told in its longest form, complete with Market Analysis, Competitor Analysis, and Market Positioning.   We take what can often be complex business information, and present it in a way that allows people to access a greater level of understanding more quickly. We do this through careful design of the information architecture, and then with compelling story telling. For more detail on information memorandums please contact us

The Jade Aquifer Company Information Memorandum is an example of a brand story told in its longest form, complete with Market Analysis, Competitor Analysis, and Market Positioning.  

We take what can often be complex business information, and present it in a way that allows people to access a greater level of understanding more quickly.

We do this through careful design of the information architecture, and then with compelling story telling.

For more detail on information memorandums please contact us


iTag Market Research

In 2005, we conducted formal market research on behalf of iTAG. In 2014, they asked us to update the research to determine how access to information via the Internet has affected the buyer Behaviour process of visitors to Queenstown particularly in respect to activities undertaken, with a focus on the role free guides play in the purchase decision of free independent travellers.  The results of which were published and released for general use, and present some very interesting findings.  > View Report

In 2005, we conducted formal market research on behalf of iTAG. In 2014, they asked us to update the research to determine how access to information via the Internet has affected the buyer Behaviour process of visitors to Queenstown particularly in respect to activities undertaken, with a focus on the role free guides play in the purchase decision of free independent travellers.  The results of which were published and released for general use, and present some very interesting findings. 
> View Report

Metropolitan - Franchise Brand Development

The Metropolitan Bakery and Milkbar franchise creates unique ‘brand space’ in a crowded marketplace. It’s about taking the best brand attributes of the old bakeries and milkbars, and recreating them in a modern context. The first franchise store opened in Christchurch in mid 2014.

The Metropolitan Bakery and Milkbar franchise creates unique ‘brand space’ in a crowded marketplace. It’s about taking the best brand attributes of the old bakeries and milkbars, and recreating them in a modern context. The first franchise store opened in Christchurch in mid 2014.

Harcourts - Brand positioning

We worked internally with the Harcourts Queenstown team to examine their brand which lead to us to write a new tagline ‘Known Trusted Proven’ which the traded off for a while, to assist in repositioning them in the minds of consumers. The great thing about a tagline or positioning statement is that it can be replaced or discarded down the track when it is no longer needed, or past its used by date. 

We worked internally with the Harcourts Queenstown team to examine their brand which lead to us to write a new tagline ‘Known Trusted Proven’ which the traded off for a while, to assist in repositioning them in the minds of consumers. The great thing about a tagline or positioning statement is that it can be replaced or discarded down the track when it is no longer needed, or past its used by date. 


Te Pari - Brand Architecture

BrandCom undertook research to gain perceptual understanding of the New Zealand livestock handling equipment market in relation to the Te Pari Products Ltd brands. The results allowedus to recommend a new brand architecture for the organisation which would best leverage the equity in the company's dominant brands; Te Pari, CattleMaster and Donalds. 

BrandCom undertook research to gain perceptual understanding of the New Zealand livestock handling equipment market in relation to the Te Pari Products Ltd brands. The results allowedus to recommend a new brand architecture for the organisation which would best leverage the equity in the company's dominant brands; Te Pari, CattleMaster and Donalds. 

Red Witch Analog - Crowd Funding Document

In 2015, we completed a proposal to assist Red Witch Analog, boutique guitar effect pedals company in applying to raise capital for their growth plan through New Zealand leading equity crowd funding platform, Snowball Effect 

In 2015, we completed a proposal to assist Red Witch Analog, boutique guitar effect pedals company in applying to raise capital for their growth plan through New Zealand leading equity crowd funding platform, Snowball Effect 

Mt. Cook Alpine Salmon- Brand Valuation Discussion Paper

BrandCom Ltd was asked by Mt. Cook Alpine Salmon Ltd (MCAS) in 2011 to research and provide a background discussion paper to help the Board of MCAS understand accepted international industry best practices on brand valuations. The discussion paper outlined and described in summary valuation methods for the Board. It also made recommendations of an appropriate brand valuation methodology for MCAS to value its brands now and into the future.

BrandCom Ltd was asked by Mt. Cook Alpine Salmon Ltd (MCAS) in 2011 to research and provide a background discussion paper to help the Board of MCAS understand accepted international industry best practices on brand valuations. The discussion paper outlined and described in summary valuation methods for the Board. It also made recommendations of an appropriate brand valuation methodology for MCAS to value its brands now and into the future.


Artemis - Article

We had the pleasure of working with Sandra Clair of Artemis, in telling her very unique story, through an article we wrote and send out to publication through out New Zealand, in 2007.  Latterly we assisted in crafting the copy for her medicinal herbal tea range and for her website.  > Read Article 

We had the pleasure of working with Sandra Clair of Artemis, in telling her very unique story, through an article we wrote and send out to publication through out New Zealand, in 2007.  Latterly we assisted in crafting the copy for her medicinal herbal tea range and for her website. 
> Read Article 

Stoney Creek - Brand Story

BrandCom assisted Stoney Creek in telling the story of how they came to evolve from just hunting gear, into their rural series range for farmers, this story is designed to take their loyal hunting customers with them as they moved the company into new territory.  > View Brochure

BrandCom assisted Stoney Creek in telling the story of how they came to evolve from just hunting gear, into their rural series range for farmers, this story is designed to take their loyal hunting customers with them as they moved the company into new territory. 
> View Brochure

Pinc and Steel Cancer Rehabilitation Trust - Packagaing

We have worked with Auckland based, Lou James founder of the Pinc and Steel Cancer Rehabiliation Trust in setting up a structure to fund the Trust and allow people with cancer to attend her Pinc and Steel Cancer Rehabilitation Programs.  A small part of this structure was the selling of PINC laces, we designed a countertop display box for selling the laces from. A very worthy cause, and one Lou tirelessly devotes her time to.  > Donate Here

We have worked with Auckland based, Lou James founder of the Pinc and Steel Cancer Rehabiliation Trust in setting up a structure to fund the Trust and allow people with cancer to attend her Pinc and Steel Cancer Rehabilitation Programs.  A small part of this structure was the selling of PINC laces, we designed a countertop display box for selling the laces from. A very worthy cause, and one Lou tirelessly devotes her time to. 

> Donate Here


Cow House Construction - Signage

TerraCyclic - Trade Show

Pukaha - Songs from the Forest 

In preparation for the 2014 Fieldays we rebranded Cow House Construction providing them with all the necessary collateral, including business cards, sales material and a new website to attend the Fieldays, as well as signage design for the external building at the Fieldays. 

In preparation for the 2014 Fieldays we rebranded Cow House Construction providing them with all the necessary collateral, including business cards, sales material and a new website to attend the Fieldays, as well as signage design for the external building at the Fieldays. 

In 2006 we worked with Auckland based firm to promote and release it's new product, which we branded TerraCyclic, which grace 'small', and often 'remote' public bathrooms the world over. We developed a trade stand design and all supporting collateral for attending their US based trade shows. 

In 2006 we worked with Auckland based firm to promote and release it's new product, which we branded TerraCyclic, which grace 'small', and often 'remote' public bathrooms the world over. We developed a trade stand design and all supporting collateral for attending their US based trade shows. 

Our have worked with private/public sector partnerships in the area of conservation and eco-tourism which saw us become an industry leader. The branding, marketing, communications disciplines and principles we apply in the commercial sector, also apply in the not for profit sector. After all, people and their perceptions remain the same.

Our have worked with private/public sector partnerships in the area of conservation and eco-tourism which saw us become an industry leader. The branding, marketing, communications disciplines and principles we apply in the commercial sector, also apply in the not for profit sector. After all, people and their perceptions remain the same.


Clutha Country - rebrand and campaign launch

We were enlisted back in 2006 to create a new brand and launch campaign for the Clutha District to develop a cohesive sense of community within the district and bring people to the region to live and visit. After public consultation it became apparent that Clutha could well be the last remaining district in New zealand where people not only say hello to each other on a daily basis, but wave at strangers and passing visitors.  This core value came through in the brand development, which is still going strong today.  

We were enlisted back in 2006 to create a new brand and launch campaign for the Clutha District to develop a cohesive sense of community within the district and bring people to the region to live and visit. After public consultation it became apparent that Clutha could well be the last remaining district in New zealand where people not only say hello to each other on a daily basis, but wave at strangers and passing visitors.  This core value came through in the brand development, which is still going strong today.  

McGregor's Bakery - Rebrand

McGregor’s Bakery; located in the heart of provincial New Zealand, and famous to the locals (like many other bakeries) for its great tasting pies.   We took McGregor’s, modernised the brand, adding colour and humour to people’s lives, and gave it a iconic role in society; to keep kiwi slang alive. This role differentiated McGregor’s pies from every other split second decision at the pie warmer of your local diary or petrol station. The business has gone from selling 30,000 pies a year, to 30,000 pies a week in the height of the winter. 

McGregor’s Bakery; located in the heart of provincial New Zealand, and famous to the locals (like many other bakeries) for its great tasting pies.  

We took McGregor’s, modernised the brand, adding colour and humour to people’s lives, and gave it a iconic role in society; to keep kiwi slang alive. This role differentiated McGregor’s pies from every other split second decision at the pie warmer of your local diary or petrol station.

The business has gone from selling 30,000 pies a year, to 30,000 pies a week in the height of the winter.